Telematics are an in-vehicle system that collects driving data. Telematics are sometimes paired with a system to provide real-time and/or post-drive feedback to the driver. This seminar will focus on the potential value of telematics feedback to improve safety outcomes and driving performance for young, novice drivers.
Advertising is often used in an attempt to persuade road users to adopt safer attitudes and behaviours, and advertising consumes a large portion of annual government expenditure on road safety. But how effective is it in achieving this goal? – and what are the ingredients of effective road safety advertising?