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Designing Effective Road Safety Advertising Messages: The Dos and the Don’ts

36 – 42 Chippen Street, Chippendale

Advertising is often used in an attempt to persuade road users to adopt safer attitudes and behaviours, and advertising consumes a large portion of annual government expenditure on road safety. But how effective is it in achieving this goal? – and what are the ingredients of effective road safety advertising?

Last year, in Australia, more than 1100 road users were killed and many more seriously injured. Risky behaviours, such as speeding, drink driving and distracted driving continue to contribute to road trauma. Advertising is often used in an attempt to persuade road users to adopt safer attitudes and behaviours, and advertising consumes a large portion of annual government expenditure on road safety. But how effective is it in achieving this goal? – and what are the ingredients of effective road safety advertising?

This seminar will bring together three authoritative speakers who will provide complimentary perspectives on the topic – Dr Bella Din-Zarr (Immediate past Vice Chair of the NTSB), Mr Bernard Carlon (TfNSW Centre for Road Safety), and Associate Professor Ioni Lewis (Centre for Accident Research and Road Safety – Queensland)

Time: 4.00 pm; Registration and Networking, 4:30 – 6.00 pm; Seminar / Q&A
Venue: Barrabuyu Room, Australian Road Research Board (ARRB), 36 – 42 Chippen Street, Chippendale NSW 2008 Australia
Cost: Free
Travel: Close to Central (600 m) and Redfern (700 m) train stations and bus transport options
Parking: Limited timed on-street parking is available
Catering: Afternoon tea will be available
Registration: Please register attendance by Email to: m.regan@unsw.edu.au by COB 16 September 2019

Joining by videoconference or phone:

Please note that regional members, or those who are unable to attend in person, may still participate in the Seminar by joining via videoconference using a computer or mobile device. The video conference contact details will be provided on registration


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