Understanding low-level speeders to increase speed compliance via road safety campaigns
Submission Date: May 11, 2017 Journal
Suggested Citation: Blackwell, R., Zanker, S., & Davidson, J. (2017). Understanding low-level speeders to increase speed compliance via road safety campaigns. Journal of the Australasian College of Road Safety, 28(2), 47-55.
Reductions in speed and speeding will have an immediate impact on reductions in road trauma, yet persuading road users to adhere to speed limits remains a persistent communications challenge. Why is it that the risks of speed and adherence to speed limits remain a contentious issue amongst otherwise law-abiding road users? This paper explores some of the attitudinal and research insights that have been mined from extensive interviews with low-level speeders, the resulting campaign messaging and effects over the longer term.