The Queensland speed conversation – changing the way motorists look at speed
In May 2016 the Queensland Department of Transport and Main Roads (TMR) released the Queensland Speed Conversation (the Conversation) which sets the long term vision for changing Queensland motorists’ attitudes and behaviours around speed through education and empowerment of individual responsibility. TMR has engaged with various motorist groups through a range of communication methods to commence delivery of this vision. Consequently, there have been significant learnings around readiness of motorists to receive speed education and creating positive engagement between motorists and speed messaging. These learnings are continually fed back into activities to continually improve the efficacy and relevance of speed safety messaging delivered to Queensland motorists.