The development of an enforcement campaign within the towards zero framework
Submission Date: 2019
The Transport Accident Commission (TAC) in partnership with Victoria Police required a new enforcement campaign that fit within the new Towards Zero framework. The TAC worked with a creative advertising agency to develop the creative concepts, tested them amongst the community and utilised Victoria Police’s valuable enforcement and crash data to inform the media buying strategy and placement. The process resulted in the successful development of a new campaign and positive community and stakeholder outcomes.