‘MDT – Mobile Drug Testing’: Using research to develop the first drug driving public education campaign in NSW
Keywords: Drink/Drug Driving
EXTENDED ABSTRACT: In December 2015, the first NSW public education campaign targeting illicit drug driving ‘MDT – Mobile Drug Testing’ was launched. The campaign is part of a co-ordinated approach to deterring drug driving by combining enhanced police enforcement with public education.
The campaign targets beliefs about enforcement, particularly the perceived likelihood of being caught drug driving. It was developed in partnership with the NSW Police Force and is based on insights from crash data and research exploring the behaviour, attitudes and beliefs of NSW drivers who use illicit drugs. Early post-campaign research suggests key messages have resonated with the target audience.