Enhancing the NSW graduated licensing scheme – communication and implementation
The NSW Government has enhanced the NSW Graduated Licensing Scheme (GLS) to align more closely with the Australian GLS Exemplar model. The changes, which impacted over 800,000 licence holders, built on a successful existing GLS policy framework. In recognition of the complexity of the changes, a comprehensive media and communications strategy was developed to ensure accurate and consistent messaging, with the social media campaign rated as one of the most engaged-with NSW Government campaigns for 2017. The impacts of the GLS enhancements will be evaluated at a later date.