A fresh approach to distracted driving: implications for policy
Keywords: Distraction & Inattention
Distracted driving due to mobile device use is an increasing contributing factor in road crashes globally. In Queensland, a high proportion of drivers report using their phone illegally in the car, despite being aware of the risk for driving. A ‘design-thinking approach’ was applied to gain further understanding and develop policy options on this issue. A complex ecosystem of driver behaviour influence, and five driver profiles with differing device interactions and propensities for risk were identified. This new information regarding influences on driver behaviour will guide engagement to inform development of new safety solutions for driver distraction due to mobile device use.