November 2011 Vol 22 No 4

Special Issue – Communications, media and road safety messages

Peer-reviewed papers

Beyond reviews of road safety mass media campaigns: Looking elsewhere for
new insights
A systematic review of how anti-speeding advertisements are evaluated
Road safety advertising and social marketing
What can we learn from recent evaluations of road safety mass media
campaigns?
The impact of threat appeal messages on risky driving intentions: A Terror
Management Theory perspective
Dangerous safety: Extreme articulation in car advertising and implications
for safety campaigns
Considering a new framework for designing public safety ‘filler’ messages on
highway variable-message signs: Applying the behaviour change wheel

Contributed articles

Regulation of motor vehicle advertising: Toward a framework for compliance
research
Drivers’ perception of two seatbelt wearing advertisements with different
emotional appeals and cultural settings
How important is community support to the success of the National Road
Safety Strategy?
It sounds counter-intuitive, but can mobile phones be used to reduce
driver distraction?
The importance of fear reduction in fear-based road safety advertising
appeals